Lotus arrives in the city of lights
OCTOBER 2023
Summer expansion spree ends with the official opening of the Lotus Paris flagship store
Taking another sartorial step towards becoming a global lifestyle brand, Lotus successfully opened its European flagship during Paris Fashion Week earlier this month. An event ending a summer expansion campaign that saw Lotus Mayfair, Oslo, Houten, and Munich open their doors to the public.
For Lotus, the realisation of the Paris flagship represents more than just another storefront. Seamlessly blending automotive excellence with a luxurious lifestyle, it is a marker of momentum and demand in a very influential market.
During its Grand Opening, a host of celebrities, VIP guests, and media were privy to the European unveiling of the brand-new Lotus Emeya. Having only made its global debut in New York City a few weeks prior, our first fully electric Hyper-GT was hot off the press. Guests could also explore the Eletre, Emira, and experience firsthand the future vision for the Lotus brand.
To add an artistic twist to the party, and celebrate the brand’s 75th anniversary, we also premiered a retro-futuristic artwork created in collaboration with digital artist Ksawery Komputery. Inspired by the Lotus Eletre, this LED techno-chromatic spectacular pays homage to our proud heritage while fuelling an era where technology drives us forward.
Additionally, Lotus will continue to deliver on its Vision80 strategy plan—entering three new markets before the end of the year, making the beautiful Lotus Eletre available to more customers in Europe, and laying the groundwork for further evolution.
Reservations for the elusive and electric Emeya are open now.
For Lotus, the realisation of the Paris flagship represents more than just another storefront. Seamlessly blending automotive excellence with a luxurious lifestyle, it is a marker of momentum and demand in a very influential market.
During its Grand Opening, a host of celebrities, VIP guests, and media were privy to the European unveiling of the brand-new Lotus Emeya. Having only made its global debut in New York City a few weeks prior, our first fully electric Hyper-GT was hot off the press. Guests could also explore the Eletre, Emira, and experience firsthand the future vision for the Lotus brand.
To add an artistic twist to the party, and celebrate the brand’s 75th anniversary, we also premiered a retro-futuristic artwork created in collaboration with digital artist Ksawery Komputery. Inspired by the Lotus Eletre, this LED techno-chromatic spectacular pays homage to our proud heritage while fuelling an era where technology drives us forward.
Additionally, Lotus will continue to deliver on its Vision80 strategy plan—entering three new markets before the end of the year, making the beautiful Lotus Eletre available to more customers in Europe, and laying the groundwork for further evolution.
Reservations for the elusive and electric Emeya are open now.
* These are 'as from' prices. Lotus Cars Europe reserves the right to make adjustments based on certain factors beyond our control, but not limited to, homologation data, availability of materials, delivery costs, inflation and any local taxes. Images shown do not reflect the stated entry level prices, but images refer to top level prices
The Lotus Eletre does not yet have a European type approval. The images used on this page are of a vehicle used for promotional purposes only. The images are therefore indicative and no rights can be derived from them. The images show optional equipment. The range may deviate after the vehicle has obtained European type approval.
* Target Figures - The vehicle specifications detailed on this page are target specifications based on simulations. WLTP results and CO2 emissions results to follow later. Some of the model features, optional extras and colours shown may not be available, or may only be available in a different specification. The range has been determined using the WLTP measurement method. The range to be achieved in practice may differ due to driving style, speed, load factor, outside temperature and topographical conditions. The charging time to be achieved in practice can vary as a result of external circumstances such as the type of charger, the condition of the battery and the temperature.