A NEW CHEMISTRY BETWEEN CAR AND DRIVER
Theory 1 is the ultimate expression of Lotus’ design principles, innovation and next level driver engagement.
With its progressive technology, material reduction and sustainability at its core – it embodies our commitment to design truly For the Drivers.
Theory 1 is the first expression our new design philosophy, based on three core principles: Digital, Natural, Analogue.
DIGITAL
Represents the immersive, intelligent and intuitive experience.
NATURAL
Brings to life emotional, connected, human-centric design.
ANALOGUE
Demonstrates our continuous advancement of performance engineering.
Legacy empowers future. Theory 1 takes inspiration from three iconic models of our past: Type 72, Esprit, and Eleven – progressing their iconic features for the intelligent age.
By balancing intelligent performance engineering with human-centric design, Lotus Theory 1 breathes new life into the dynamic relationship between driver, car and road.
You access the 3 seats Theory 1 interior through an innovative, patent pending, door system. The reverse opening mechanism is a unique feature for a car of its class. Welcome to the future.
LOTUSWEAR™
The ultimate immersive and responsive driving system
The LOTUSWEAR™ Drive System is designed to deliver the most immersive experience, connecting driver and machine closer than ever before thanks to adaptive robotic textiles, next generation haptic controls and advanced sensorial audio.
LOTUSWEAR™ Technology Line is a functional technology band running inside and outside the car. It incorporates cameras, lidar sensors, door handles and OLED technology in a single system.
It also handles Theory 1's 360 degrees autonomous driving hardware - with car computing powered by NVIDIA - providing drivers with confidence and safety every time they drive. A homage to the purely functional joining “band” on the Lotus Esprit.
THE CHALLENGE OF 10
Minimal materiality with only 10 A-surface materials
Current cars are made with an average of 100 a-surface materials. As a concrete action towards a more circular economy, Challenge of 10 aims to build the car with the use of only ten main A-surface materials, with lightweight, performance and sustainable properties.
CELLULOSE COMPOSITE
Used under the satin white paint parts
THE DRIVE
The emotional connection to driving is at the heart of Lotus Theory 1
Our most famous legacy Formula 1 cars inspired the anatomical design and central driving position in our continuous pursuit of performance engineering.
LOTUS THEORY 1 HAS BEEN CREATED IN COLLABORATION WITH: