Lotus partners with Kojey Radical as Creative Director, bringing his multidisciplinary artistry and personal storytelling to the reimagining of Emeya through a deeply expressive and contemporary lens.
A design narrative shaped by identity, culture and heritage, drawing on the iconic Lotus Esprit to inform a new visual language rooted in emotion and modern British creativity.
Kojey Radical steps forward as a defining Driver of Culture, shaping the creative landscape with his influence and inspiring the drivers of tomorrow.
A collaboration where British craft meets contemporary creativity, transforming the Lotus Emeya into a moving canvas that carries Kojey Radical’s artistic expression into a new design dimension.

LONDON, UK – 13TH MAY 2026 10:00

A New Expression of Design: Lotus x Kojey Radical, Driven by Culture

Today, Wednesday, 13th May, Lotus reveals their unique collaboration with the East London multi-hyphenate artist and rapper Kojey Radical whose influence spans music, fashion, design, illustration and performance. Kojey’s work consistently shapes the creative landscape around him, setting new directions rather than following existing ones. Kojey sits at the heart of the creative process, not as a contributor but as the cultural force shaping its direction, identifying as a strong Driver of Culture.

Recognised as one of the most distinctive voices in modern British art, Kojey Radical steps into the role of Creative Director for the collaboration. His sketches, movement, voice and lived experience form the foundation of a design story crafted through the Lotus Emeya, a canvas through which Kojey explores the emotional and artistic themes that have shaped key moments in his life.

The creative direction draws on the tensions explored in Don’t Look Down: the climb, the fear of falling, the pressure of visibility, the transformation into fatherhood and the weight of success. These themes are translated into line, texture and light, creating a visual language that reflects the internal dialogue of an artist navigating ambition, vulnerability and evolution.

A key influence within the collaboration is the Lotus archive, particularly the iconic Lotus Esprit. Kojey’s inspiration came from the Esprit’s ventilation lines and the rhythm of its parallel structures. Rather than recreating the vents physically, they are reinterpreted as light – a beam of colour that travels across the Emeya, echoing the air travelling across the Esprit’s bodywork. It represents a quiet yet powerful nod to Lotus heritage, illustrating how purpose can be poetic and how light can become structural.

Kojey Radical said:
“The Emeya already feels like a statement before you even drive it. Working with Lotus was a dream come true, and I was extremely grateful that Lotus gave me the space to translate my ideas visually in a way that felt honest to both the car and my own creative language. A lot of the concept grew from that tension between restraint and confidence — something that felt refined but impossible to ignore. I wanted the concept to feel expressive, intentional and human, while still reflecting the craftsmanship and presence of the car itself.”

Ben Payne, Vice President of Design, Group Lotus said:
“Kojey brings a rare creative clarity – an ability to translate emotion into form with precision and intent. This collaboration reflects what modern British creativity looks like: fearless, expressive and deeply rooted in identity.”

Beyond his multi-talented skillset, it is the intentionality behind everything he creates that sets Kojey apart. Whether designing, performing or storytelling, he brings a level of emotional intelligence and cultural fluency that resonates far beyond any single medium. The result is a moment where British craft meets contemporary creativity — where the car becomes a vessel for artistic expression, and where Kojey Radical’s voice, heritage and vision move into their next evolution.

Following an exclusive private launch event at Lotus London, Mayfair, on 12 May 2026, Kojey’s cultural vision will remain on display in-store until 14 May, allowing guests the opportunity to experience his artistic direction up close – influencing the drivers of tomorrow.

VIEW AT LOTUS LONDON, 73 PICCADILLY, LONDON, W1J 8HS BETWEEN 10:00 AND 18:00 DAILY

Notes to Editors

About Kojey Radical

Over the past decade, Kojey Radical has cemented himself as one of the most creative and unique voices in British music. His debut album Reason to Smile (2022) was released to critical acclaim, and saw him emerge as one of the defining voices in UK culture. Landing at No.11 on the UK Album Charts, nominated for the Mercury Prize as well as two MOBO Awards, Best New Artist at 2023 BRIT Awards and Best Contemporary Song at the Ivor Novello Awards, he was soon after tapped by the British Fashion Council to host the 2023 and 2024 editions of The Fashion Awards as his stock in music and wider culture continued to rise. Most recently, his second album Don’t Look Down (2026) garnered similar critical acclaim, hitting #1 OCC Hip Hop & R&B Albums Chart, Top 20 Album #11 peak and earning him his 8th MOBO Award nomination for “Album of the Year” 2026. He’s a bona-fide press world darling having covered the likes of 10Mag and ES Mag and been supported by The Face, i-D, Another Man, The Guardian and British GQ. Not one to shy away from the airwaves, he’s also regularly on rotation across Radio 1, BBC Radio 6, 1Xtra, Capital and KISS FM.

Lotus Emeya is Lotus’ fully electric hyper-GT, combining high-performance engineering with a luxury, driver-focused interior. It represents the next chapter in Lotus’ transformation, blending advanced aerodynamics, cutting-edge technology and the design principles that have defined Lotus for more than 75 years.

Lotus Esprit is one of Lotus’ most iconic models, produced from 1976 to 2004. Known for its sharp geometric form and distinctive ventilation lines, it became a symbol of British automotive design and featured prominently in global popular culture. Its design language continues to influence Lotus’ modern creative direction.

Don’t Look Down is Kojey Radical’s most recent album exploring themes of ambition, vulnerability, fatherhood and personal evolution. Its emotional and visual language informs the creative narrative of this collaboration, shaping the artistic motifs expressed through the Emeya.

About Lotus
Lotus is a global performance brand built on solid foundations and a rich heritage. Since the formation of Lotus in 1948, it has been pioneering true automotive innovation, introducing cutting-edge technologies and designs to meet its uncompromising vision of how a car should look, perform and feel. Lotus Group is made up of a high-performance sports car business, Lotus Cars, and a luxury mobility provider, Lotus Technology. Together, they are setting a new standard for automotive excellence.

The Lotus Media Site contains news, images, films, technical specifications and full details of current models, as well as heritage cars and engineering technology.

For Lotus Cars press inquiries:
globalcomms@eu.lotuscars.com

For Kojey Radical press inquiries:
Emily Gale – emily@9t9t.world
Erin Mills – erin@emeraldeast.world

Connect with Kojey Radical:
https://www.instagram.com/kojeyradical/

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